Head of Marketing and Communications
Anna runs marketing and comms at Equichain. In this capacity, she builds the Equichain brand and positions us as the go-to-technology company and thought leader in capital markets – whilst raising awareness of the far-reaching benefits that blockchain will bring to the industry and beyond.
Anna has been hired to support our vision of a streamlined, safer and more efficient capital markets environment through strategic communications, targeting the media, clients, prospects and other key stakeholders. Working alongside the executive team, she is responsible for the overall marketing and communications strategy, from conceptualisation to implementation and measurement.
Previously at Commerzbank, Anna was responsible for Fixed Income & Currencies marketing globally. In this role, she was instrumental in establishing a digital content marketing strategy for the investment bank. Anna led the flagship thought leadership initiative in cooperation with a key media partner, which was nominated as ‘Commercial Campaign of the Year’ in the 2017 DRUM Online Media Awards. Prior to that, she held roles at BNP Paribas in Paris and London.
Anna graduated from Oxford Brookes University with a BSc in Business and Psychology and holds a MSc in Management from EM Lyon Business School. She speaks English, German, French.